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But first, what is animation?

From the Latin word “ANIMARE” means to make alive or to fill with breathe. Animation is the rapid display of a sequence of images to create an illusion of movement. The most common method of presenting animation is as a motion picture or video program. Animation is a way of making a movie from many still images. The images are put together one after another, and then played at a fast speed to give the illusion of movement. … A person who makes animations is called an animator.

WHAT ARE THE USES OF ANIMATION?

1.) GAMING

Games, however, are meant to be interactive. When you play a game, you’ll have complete control of the character and the camera. … For instance, when implementing the principle of arcs into an animation, the animator needs to ensure the character is following nice smooth arcing motions from any camera angle. Animators in the games industry are responsible for the portrayal of movement and behavior. Most often this is applied to give life to game characters and creatures, but sometimes animations are also applied to other elements such as objects, scenery, vegetation and environmental effects.

Video game designers often work as part of a team to create video games. They come up with the games’ concepts, characters, setting, story, and game play. Designers must work with artists and programmers to create the scripting language and artistic vision for a game.

2.) Entertainment

The biggest use for animation is for entertainment. Animation is used on the TV, on your phones, and all over the internet. In television, animation is mostly used to occupy children, as is gives them something to laugh about and keep them entertained for long periods of time. There is no doubt there are various uses of animation multimedia and entertainment and perhaps it is extensively used for entertainment and perhaps it is the greatest use for computer graphics, as we know it. Diverse animation services are offered by several top animation companies to be used for entertainment in a range of platforms such as TV, internet and even on the phones.

There are several animation series and movies created for children and adult audience that can be enjoyed as normal live-action movies. Famous animation programs such as Tom and Jerry, Mickey Mouse and Donald Duck are created to make everyone laugh all the while sharing important life lessons and moral values. Apart from such series, even a range of movies is created targeted at a wider audience that includes children and adults. Studios like Pixar, DreamWorks and DC Animation Studios are primarily involved with making animated movies. One of the prime applications of computer graphics and multimedia is that it is used for digital entertainment purpose. Computer graphics techniques are also used in making motion pictures, music videos and television shows.

3.) MARKETING

Video marketing is an excellent marketing technique. It has exploded the market with its popularity. The effectivity and affordability in mounting a business make this marketing strategy well-known to many businesses. There are different types of video marketing. Animated marketing videos are very good examples. However, if you are a startup business and is planning to invest in video marketing, learning the process is important. Today, to succeed in business requires a marketer to truly commit to its audience. A company needs to establish a unique identity to stand out. But it’s also a fact that not all business goers are experts in their trade. Hence, one could end up making the wrong decision for his business. That will do no good to someone’s company. Therefore, acquiring the right knowledge and comprehension is the first task to complete.

An animated marketing video is a compilation of audio and visual illustrations. It is a flow of a process using animated characters and texts to make a complex data simpler to understand. It is a marketing tactic that will help build a brand that resonates with the audience. Animation brings lots of creativity to your marketing, which helps you to reach more demographics. An animated 3d demonstration of your product’s benefits instantly and it may be a more effective conversion. Animation is quickly becoming the next big thing in digital marketing. And it is in your best interests to jump the bandwagon early on. In this article, we will touch upon some of the most promising marketing uses of animation and strategies you may apply.